A recent Radio 4 presenter described Tim as a “neuroscientist gone rogue” because he now applies his knowledge as a vision scientist to commercial questions around design optimisation and behavioural influence.

After graduating in Mathematics, Tim travelled the world as a software developer living and working in the US, Asia and Switzerland. He returned to university in 2005 to study Psychology and completed his PhD in visual neuroscience, decision making and aesthetic perception at Royal Holloway, University of London in 2010, where he continues to research and teach. In 2011 he co-founded Acuity Intelligence Ltd, which is a neuroscience based research agency and consultancy that specialises in real-world applications of eye-tracking, biometrics and behavioural research.

In the past 6 years, as Director of Research & Development, he has headed-up projects with companies as diverse as Premier Foods, P&G, Coca-Cola, Unilever, GSK, Ralph Lauren, BskyB, The Guardian, the Walt Disney Company to evaluate and optimise package designs, digital media, mobile apps and marketing strategy.

Tim identifies as a gay man and lives with his partner and absent minded cat in Bletchley, the old stomping ground of another gay man working in STEM – Alan Turing.